It was during the late 1990s that blog posts came out as a new trend. It quickly captivated the attention of millions of readers from around the world. We all want our voices be heard through this dynamic and highly engaging channel. In the following decade, blogging came to full maturity. It successfully emerged as one of the top digital and online marketing tools that deliver results and drive sales up as well.
A lot of business people and Internet marketing professionals realized the importance of blogging to grow their business online. Marketers who have business-related blogs were able to generate 67% more traffic and high-quality leads, whilst companies that added blogging into their marketing strategy generated up to 97% more links to their pages and respective websites.
Blogs are guaranteed to establish brand awareness and increase the rate of engagement with the target audience. But this doesn’t mean that all those who have blogs achieve the same positive results, or desired outcomes.
So what are exact elements of an effective blog posts?
Use highly-targeted keywords that your audience are looking for. Stimulate their imagination with enticing and luscious words and phrases that will get them hooked so they explore more content from your blog.
Make sure to start with an explosive and audacious statements in the beginning of our blog, or else you are bound to lose your target market forever.
Make your content of quality, not quantity. Blog readers are becoming more and more sophisticated, and choose to follow blogs with both substance and style.
The lead should grab the attention of readers. Pose a serious problem that they want quick and effective resolutions to. Just like in real life, things may get worse. Try to amplify the problem, but make sure to follow up with a solution. Make sure to enumerate core points on your blog posts. Present solutions in a systematic manner that answers the questions and problems of readers.
With the usage of persuasive words, you are then identified as not only a source of accurate information, but also an authority in your chosen niche.
People these days don’t want to read a long article featuring bland and boring writings. What they are looking for is original content that is both useful and entertaining. Make sure to understand your audience before writing a post. Once you have identified their needs and their taste, you may now start on writing blog posts that are unique.